branding, merchandise design, illustration, lettering, color
Branding for a juice and smoothie shop in Newberg, OR. Inspired by the rich blues and hand painted nature of French ceramics, my partners at Betty and I teamed up to create a brand that really stands out among a sea of competing juice shops in the greater Portland area.
Primary logo
Lemons and Logotype concepts by Brennen Reed; Digitization and Juice Shop text by me.
Secondary logos
Concepts by Brennen Reed; Digitization and lockups by me
Slogan
Copywriting by Brennen Reed; Hand lettering by me
Le Okay branded Stereo Blend from Heart Coffee Roasters.
Label design by Heart Roasters
Storefront images featuring the horizontal wordmark
Slogan t-shirt, sticker pack
T-shirt design by Brennen Reed; Sticker designs by me
